Life Paint: the glow-in-the-dark spray that saves cyclists’ lives

The fear of being involved in an accident when riding bicycles is linked to low visibility at night. The problem often arises from drivers’ lack of attention or their unsafe driving style.   Products that enhance visibility can help night-time cyclists defend themselves against cars, when riding home on city streets after dark. Reflective and

The fear of being involved in an accident when riding bicycles is linked to low visibility at night. The problem often arises from drivers’ lack of attention or their unsafe driving style.

 

Products that enhance visibility can help night-time cyclists defend themselves against cars, when riding home on city streets after dark. Reflective and fluorescent materials are widespread among cyclists, but this is a new product… to be sprayed on.

 

LifePaint3

 

Swedish car manufacturer Volvo decided to contribute to road safety with Life Paint: a water-based spray-on reflective paint that can be applied to any material used whilst cycling. It is invisible during daylight, but in the glare of a vehicle’s headlights, fabrics and surfaces coated with the spray are transformed into high-visibility objects.

 

Life Paint washes off and it lasts for about a week after application. It can be used in all sorts of ways: applied to clothes, shoes, helmets, backpacks and even dog leads and collars, according to Volvo.

 

 

Cyclists represent 8% of road accidents victims in Europe, according to the Road safety report of 2015 of the European Commission, whilst every year in the UK 19,000 cyclists are involved in accidents. For now, Life Paint is available in a handful of London-area bike shops, and if it does well, Volvo may move the product internationally.

 

Through this campaign Volvo also launches an awareness-raising message, declaring that by 2020 no person will be killed or seriously injured by Volvo cars.

 

Siamo anche su WhatsApp. Segui il canale ufficiale LifeGate per restare aggiornata, aggiornato sulle ultime notizie e sulle nostre attività.

Licenza Creative Commons
Quest'opera è distribuita con Licenza Creative Commons Attribuzione - Non commerciale - Non opere derivate 4.0 Internazionale.

Related articles
Cycling the ‘Kittymobile’ from Amsterdam to London

A trip by bike from Amsterdam to London with two cats in tow. Obviously, the four-legged travel companions didn’t run after their master Thomas, but they were on board of a peculiar cargo bike. They travelled many cities, drawing the attention of young and old passengers, due to Mushi’s and Cheesy’s big eyes looking around.